Using Mobile Communications To Reach Your Customer Base
Mobile marketing is becoming one of the best ways to reach new customers. It is also great for reminding existing customers of what you have to offer. Just as with most forms of marketing, you have to do things just right if you want to be very effective. Continue reading if you need some pointers on what to do.
Create ads that are very engaging, but short and straight to the point. This is not always easy to do, but it is the best way to get the attention of your audience.
You want to create messages that they will feel compelled to read, but you do not want them to become bored as they try to wade through useless information. While you may have a lot to share with them, only put the main points in your mobile messages. Save the rest for email communications and/or your website.
Use a service that will shorten the URLs you place in your messages. This is important since there needs to be a limit to how long your messages are. You do not want to send someone an SMS message and part of the URL is cut off. This means that they will not be able to view the site you are directing them to. Many times people use this type of service to send people to spammy pages. Make sure that you do not do this to your customers, or you will risk having them unsubscribe.
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Do not send messages to customers at odd hours of the day. All of your customers will not live in the same time zone, so it is inevitable you will disturb some people, but try to disturb as few as possible. If you send SMS messages in the middle of the day, chances are most of your customers will be awake. Never send messages to your customers just because you are up late and feeling bored. It may relieve your boredom, but it will also make some customers decide to opt out.
Avoid using abbreviations when you are sending messages. While you want your customers to feel comfortable communicating with you, there has to be a line drawn between your personal and business life. You cannot talk to customers the same way that you talk to all of your personal friends. You want to be friendly and personable, but not too lax. Keep the text talk for those SMS messages you send when it is not time to get down to business.
Mobile marketing is a good way for a business to stay in touch with its customers. While there are many other forms of communication, none of them are as fast and easy as sending SMS messages. There is a right and wrong way for you to go about things, and hopefully you have learned the difference in the article above. Now all you have to concern yourself with is offering the customer a product or service that is worth all of this effort.
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